Goal:
To create a comfortable space for customers to put together complete breakfast, dinner & lunch with fresh baked bread & bakery. And to eat at the spot if needed.
Decision:
Bright pure colours, warm wood, and a mascot – Slice of Bread – who talks to customers and creates a friendly atmosphere.
– Logo & Brand Identity
– brand book
– design media
– Stores design concept: space planning, branded furniture and equipment, navigation system, personnel uniform, in-store communication, entrance