In 2010 the Deutschen Amphibolin-Werke von Robert Murjahn celebrated 115 years since it's foundation. In Germany Caparol is the leader in the field of building paints. Also, throughout Europe the brand signet is amongst the largest enterprises in the field. High quality paints, enamels, glazes and plasters for inside and outside.
Challenge: Relaunch the CAPAROL CENTER partner retail network in franchise format for a new target audience
Result: 33 stores launched in 3 years, the number of people wishing to join the franchise grows
We did:
Marketing research, market analysis, retail format audit,
branding, development of retail outlet design concepts and design of all elements of retail equipment,
development of a franchise offer: from business model to sales book
Challenge: Relaunch the CAPAROL CENTER partner retail network in franchise format for a new target audience
Result: 33 stores launched in 3 years, the number of people wishing to join the franchise grows
We did:
Marketing research, market analysis, retail format audit,
branding, development of retail outlet design concepts and design of all elements of retail equipment,
development of a franchise offer: from business model to sales book
33 stores launched in 3 years
If a building becomes architecture, then it is art
If a building becomes architecture, then it is art
If a building becomes architecture, then it is art
TARKETT Store
We developed a universal showroom concept for Tarkett, based on customer behavior insights and the brand’s core philosophy — sustainability, comfort, and inspiration. Today, Tarkett Store is a space where flooring becomes a story about a tactile connection with nature.
Client: global leader in flooring solutions — French company Tarkett founded in 1886 →
Client: global leader in flooring solutions — French company Tarkett founded in 1886 →
Project Description
The concept is grounded in research on retail customer behavior and brand positioning.
In Russia, shoppers rarely seek eco-friendly materials consciously — yet, on a sensory level, they long for a connection with nature and the environment.
That’s why the design of Tarkett Store is built around an organic, non-linear layout and a natural aesthetic, combining softness with clear zoning and navigation.
We removed built-in wall displays and replaced them with island modules spread throughout the space.
At the center, a soft “meadow” invites visitors to pause, rest, and reflect on their choice, while porcelain butterflieshover gently above.
The walls feature illustrations and panels made from Tarkett materials, designed to convey the tactile feel of each product and to inspire creativity —
as Tarkett Store is visited not only by private clients but also by interior designers seeking new ideas and material inspiration.
To attract visitors from the shopping mall, we designed window displays showcasing various parquet patterns — from the classic “ship deck” to “French herringbone” and “checkerboard” — illustrating the diversity of Tarkett textures and styles.
The concept is modular and easily adaptable to different retail formats.
Already six Tarkett Stores have been implemented — and this is only the beginning.
The concept is grounded in research on retail customer behavior and brand positioning.
In Russia, shoppers rarely seek eco-friendly materials consciously — yet, on a sensory level, they long for a connection with nature and the environment.
That’s why the design of Tarkett Store is built around an organic, non-linear layout and a natural aesthetic, combining softness with clear zoning and navigation.
We removed built-in wall displays and replaced them with island modules spread throughout the space.
At the center, a soft “meadow” invites visitors to pause, rest, and reflect on their choice, while porcelain butterflieshover gently above.
The walls feature illustrations and panels made from Tarkett materials, designed to convey the tactile feel of each product and to inspire creativity —
as Tarkett Store is visited not only by private clients but also by interior designers seeking new ideas and material inspiration.
To attract visitors from the shopping mall, we designed window displays showcasing various parquet patterns — from the classic “ship deck” to “French herringbone” and “checkerboard” — illustrating the diversity of Tarkett textures and styles.
The concept is modular and easily adaptable to different retail formats.
Already six Tarkett Stores have been implemented — and this is only the beginning.
Tarkett
4K Timelapse Video
